Next.js
React with server-side rendering, static generation, and API routes in one codebase. Marketing sites, e-commerce, dashboards, and full-stack apps without a separate backend. SEO and performance are built in, not bolted on.
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Pages can be rendered on the server or pre-built at build time. Search engines get real HTML. Users get fast loads. No need to retrofit SEO onto a client-only app later.
React for the UI and API routes for server logic in the same repo. No separate Node server to wire up for simple backends. Deploy one thing and it runs.
Full React ecosystem and component model, with routing, data fetching, and rendering strategies that fit real products. Marketing pages, app shell, or a mix: the framework bends to the project.
Discovery, design, build, deploy, support. One path from concept to something live and stable.
Sites and apps on Next.js: new builds or moving an existing React app onto SSR and API routes. Clear structure, repeatable deployments, and the same stack from landing page to dashboard.
Pages rendered on the server per request. Fresh content, no blank flash for crawlers or slow networks. Good fit for content that changes often or is user-specific.
Pages built at build time and served as HTML. Blazing fast and cheap to host. Blogs, docs, marketing pages, and anything that can be pre-built.
Backend endpoints live in the same project. Forms, webhooks, server-only logic without spinning up a separate API server. Keeps the stack simple when you don’t need a full Node app.
Routes follow the file system. No big router config. Nested layouts and dynamic segments stay predictable. Easy for teams to find and change pages.
Same components, hooks, and ecosystem. You’re still writing React; the framework handles how and where it runs. Incremental adoption from a plain React app is possible.
Built-in image optimisation, font handling, and script strategy. Less custom config for fast, accessible pages. The boring stuff is already solved.
Landing pages, blogs, and content sites that rank and load fast. SSR or SSG depending on what the page needs.
Product pages, cart, and checkout with React and server rendering. SEO and speed where it matters for conversion.
App-style interfaces with Next.js routing and API routes. Auth, data, and UI in one codebase.
Front and back in one repo. API routes for logic and integrations; React for the rest. No extra backend unless the product demands it.
Moving a React SPA to Next.js for SEO or performance. Incremental adoption so you don’t rewrite everything at once.
Tuning, Core Web Vitals, and UX so the site feels fast and converts.
From your idea to a live product: understand, plan, build, ship, then support.
Goals, users, and constraints clear so the approach fits from day one.
Architecture, timeline, and feature set agreed so scope is fixed.
Sprint-based development with reviews, tests, and staging.
Hosting and CI/CD in place so the product goes live and stays up.
Docs, handover, and optional maintenance or new features.
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